Our Story | Welcome to a new period

We grit our teeth, bury our faces in our pillows, roll up our sleeves, and get on with it.

And we’ve had enough.

What if instead of dreading that time of the month, we simply made things easier? Wild idea, huh? Well, that’s exactly what we’re doing.

It’s time to go against the flow.

It starts with us.

We’re a team of people with periods, not six men in a boardroom.

We know what products our bodies need; what they’ve always needed.

Science has now made this possible.

A founder who’s been there

Meet Alice. She suffered years of debilitating period pain with her endometriosis: blackouts, vomiting, days in bed. Every damn month. Nothing helped: painkillers, contraceptive pills, hot water bottles, hours of mindfulness.

You name it, she tried it.

A pain point. Or more accurately, millions of pain points.

Living in pain doesn’t start and end with 3-7 days of bleeding; it impacts school, work, relationships, confidence. And while so many of us experience it, it’s a pretty isolating experience.

A solution. It’s a good one.

The healthcare industry doesn't have a great track record of making reproductive health a priority. So we’re taking matters into our own hands (and ovaries). Starting with Noha: drug-free instant pain relief using pulse therapy.